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Dive into a collection of past posts and rediscover timeless content.
What I ask to see when a rep's pipeline is lean

Oct 4, 2026

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4 min read

What I ask to see when a rep's pipeline is lean

He was working six or seven channels. I drove $3 million from one.

Ray Green
Ray Green
$6M MSP owner: "What if I turned off one market?"

Sep 27, 2026

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5 min read

$6M MSP owner: "What if I turned off one market?"

60 clients in one industry, two in the other, one team split between them.

Ray Green
Ray Green
I marked three projects done. They weren't.

Sep 20, 2026

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4 min read

I marked three projects done. They weren't.

The work met the standard we'd set. That was the problem.

Ray Green
Ray Green
9 months without a new client

Sep 13, 2026

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10 min read

9 months without a new client

Your best service might be the wrong first offer for someone who just met you.

Ray Green
Ray Green
90 minutes of meetings cost him four hours

Sep 6, 2026

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7 min read

90 minutes of meetings cost him four hours

The meetings were all legitimate. The math still didn't work.

Ray Green
Ray Green
I told a rep her problem was being too likable

Aug 30, 2026

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6 min read

I told a rep her problem was being too likable

It's costing you deals you think you're winning.

Ray Green
Ray Green
re: why not fix it all up front?

Aug 23, 2026

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5 min read

re: why not fix it all up front?

The answer came from a novel I was assigned in business school.

Ray Green
Ray Green
A customer fired us last month

Aug 16, 2026

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3 min read

A customer fired us last month

They were closer than they'd ever been. Then they pulled the plug.

Ray Green
Ray Green
Their best call of the quarter lost the deal

Aug 9, 2026

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5 min read

Their best call of the quarter lost the deal

The prospect took great notes. That was the problem.

Ray Green
Ray Green
"Oh shit. I forgot to book the next meeting."

Aug 2, 2026

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5 min read

"Oh shit. I forgot to book the next meeting."

He hadn't missed it once in months. Then he walked into the big one.

Ray Green
Ray Green
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Repeatable Revenue with Ray J. Green

MSP growth from an operator, not a guru.

© 2026 RJG Consulting, LLC.
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